Songbyrde Foundation — Mission & Purpose

The Songbyrde Foundation, which commenced work in 2004, is the arts marketing brand of concentric circles digital. The Foundation aims to give every form of creativity a voice—and to amplify that voice across mediums, cultures, and audiences. We support work that reflects artistic innovation, cultural diversity, and the freedom of self-expression. Guided by an advisory panel, we identify and champion projects that push creative boundaries and foster meaningful cross-cultural dialogue.

Our Purpose

The Foundation has a dual focus:

• Preservation: To protect and maintain the copyright and intellectual property of the co-founders Prema Sastri and Sumi Sastri.

• Promotion: To fund and support select creative projects that embody originality, collaboration, and innovation.

What We Support

We prioritise projects that demonstrate:

• freedom of creative expression

• cross-cultural collaboration

• artistic innovation in any medium or format

How We Operate

As the arts marketing arm of concentric circles digital, the Foundation is primarily funded through its parent company’s commercial activities. Governance is overseen by its directors, with strategic guidance from an independent advisory panel of creative practitioners.

We operate as a secular, apolitical organisation, committed to fairness, respect, and artistic merit in all funding decisions.

Our Commitment

We are dedicated to nurturing voices that inspire, challenge, and connect—ensuring that meaningful creative work is both protected and heard.